Automated Campaigns

Create sophisticated and automated multiwave campaigns

• Send email alerts and track status based on prospect behavior or attribute
• Nurture leads with multiwave drip campaign logic
• Manage marketing offers and events 
   

The Summer ’09 release brings powerful new capabilities, automating multistep campaigns.

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Auto-response email and updates
Set up automated emails and field updates based on campaign member behavior and attributes, such as an auto-response email when a product interest box is checked, or an update to the status field when the campaign member has attended an event.

Drip campaign logic
Set up drip campaign logic so that high-scoring leads or campaign members are automatically placed in a campaign with differentiated touch points, while lower scoring leads are nurtured accordingly.

Custom campaign member fields Facilitate the execution of marketing events by providing a place to attach and track event-specific details, independent of the lead or opportunity. Custom Fields also make it easy to track responses before they qualify as sales leads.  (NOTE: This functionaltiy will not be available until July '09.)

Campaign member lookup fields
Tracking the effectiveness of offers and landing pages is easier than ever with lookup fields that connect prospect data to specific marketing assets.

Note: Enabled for the organization; requires system admin configuration.

(Available in Enterprise and Unlimited editions)

Additional Resources:

• Release Notes
• IdeaExchange Idea